FUN Wine™ Press Briefing and Wine Tasting event on the 18th of July 2016 at Studio24, 120 Awolowo Road Ikoyi Lagos NIGERIA served as the prelaunching of the entry of FUNWINE into Nigerian market.
The event had a whole lot of Press and Media Houses in Nigeria present to witness the preparation of the launching of the amazing friends' wine. In the course of the event, the GMD (General Managing Director) - Chief Engr. Yariv Brosh and Group Chief Designer - Keren had the opportunity to directly address the audience via Skype, analyzing the concept of the new wine in town, a brief history of the company, the plan and about the drink itself.
Speaking at the event, Yariv Brosh, Founder and GMD of the new African initiative, and interim CEO of Intercontinental Wine and Beverages Nigeria Limited, who gave a brief history of Fun wine, said Funwine started in the mind of one of the world’s best food and beverage specialists, Mr. Joe Peele. He revealed that Funwine was created as an affordable-Healthy-Tasty-RTD-Flavoured red Wine packed in quality aluminum slim cans and bottles. The new wine he said, contains vitamins, low alcohol (only 6%) and low nutrition value compared with the alternatives.
He announced that “the company is planning to establish a winery and a filling facility in Nigeria within 2017, to create job opportunities for the Nigerian masses.”
Funwine which started in America, is currently available in 42 Countries around the Globe with Nigeria being the first in Africa.
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