When it comes to our morning and evening drinks, most of us can agree
to coffee in the morning and wine at night, unless we’re indulging in
bottomless brunch on the weekends. Now, to combine the taste buds of
coffee lovers and wine enthusiasts, Friends Fun Wine, a Florida-based
company known for its low-calorie and low-alcohol party wines, has
launched the world’s first coffee-flavored wine in Cabernet Coffee
Espresso and Chardonnay Coffee Cappuccino imported from the European
Union. While this means coffee and wine lovers may have found common
ground in this unusual concoction, should we drink coffee-flavored wine
in a can, pinkies up?
“As creators of the Fun Wine category, the addition of Cabernet
Coffee Espresso and Chardonnay Coffee Cappuccino strongly aligns with
our mission to deliver a FUN drinking experience,” said Joe Peleg, CEO
of Friends Fun Wine, in the press release. “We are proud to be the
first-to-market with our Fun Wine In A Can, and look forward to
introducing the new coffee varieties to our Fun-Loving Fans.” The
company takes to social media to further emphasize the “fun” component
in their drinks, raving “It’s a coffee illusion. It’s wine revolution.
It’s coffee. It’s wine. It’s the first Coffee Wine,” on their Facebook
page.
The company’s target demographic for the drink is young, active men
and women. Now, before you contemplate replacing your morning cup of Joe
with coffee wine, it is important to know this product is
caffeine-free. Peleg believes, “because it is caffeine free and a
low-alcohol drink, it will most likely appeal for fun loving, on-the-go
millennials and their lifestyle, whether they’re on a boat, on the
beach, in a pool party, a barbecue, skiing, snowboarding, at the bar or
at a nightclub,” he told the Daily Mail.
Consumers will not have to worry about mixing stimulants and
sedatives, since the coffee wines are caffeine-free. However, when
consumers mix the two together, the combination of caffeine and alcohol
can be deadly. According to Phys.org, the danger derives from the
consumer’s ability to keep drinking beyond their normal limits when
having an alcoholic energy drink, like Four Lokos.
To put the coffee wine to the test, NY Daily News Taste Kitchen,
“popped open the corkless concoction and got sippin’.” One writer said,
“It’s like a wine dessert — very, very sweet, like if someone took a
pint of coffee ice cream, melted it and stirred it up with some wine.”
The drinks cater to those with a sweet tooth with a dominant chocolate
taste.
The coffee wines come in an 8.4-ounce aluminum can containing six
percent alcohol and just 94 calories. They are currently available in 15
states and sell for $1.99 per can. The Friends Fun Wine collection
comes in a variety of canned sangrias and moscatos. Cheers, and pinkies
up!
